Privacy Policy

Privacy Policy

Welcome to the ticket area ("Ticket Area") of the official website of Sheffield United Football Club (the "Club"). The Club and Software 4 Sport Limited ("Sport 4 Software"), the operator of the online ticket service within this Ticket Area, is committed to protecting your privacy. Please take a moment to read the Ticket Area's Privacy Policy. References to "we" and "our" in this Privacy Policy are references to the Club. This Privacy Policy describes what happens to the information which you supply to us, where that information identifies you individually:- e.g. your name and address details.


If you do not accept the terms of this Privacy Policy, you should exit the Ticket Area now.

We reserve the right to change the terms of this Privacy Policy from time to time.

1. What information do we hold about you and how is it collected?

When you use the Ticket Area, some personal information (including your name, postal and email addresses) may be collected by us. In common with many other online services, we may use "cookies" to store and track information about you. A cookie is a small amount of data sent from the server and stored on your PC's hard drive. Most web browsers are automatically set up to accept cookies, but you can set your browser to refuse cookies or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Ticket Area may not be available to you.

2. What do we do with your personal information?

Your personal information helps us to provide you with a more personalised online ticket service which is tailored to suit your needs. The more information we have, the better the service we can provide.

Your personal information may be disclosed by us to Software 4 Sport or other reputable suppliers selected by us from time to time. It will be used for the following purposes:

(i) to update and develop records and for assessment and analysis including market and service/product analysis and analysis of ticketing demand.

(ii) to assist in the provision of tickets and other services/products to you; and

(iii) to facilitate reviews, developments and improvements to the online ticket service and other services/products offered to you.

If you have indicated that you wish to hear about other offers, products and services provided by the Club, Software 4 Sport or other reputable suppliers selected by the Club from time to time, you will be informed of these by email, telephone or mail.

3. What do we do with your financial information?

We will use your financial information to enable payment authorisation and billing for online ticket purchases. When you purchase a ticket online from this Ticket Area, your consent is given to provide your financial information and personal information to those third parties necessary to process your transactions with us, such as credit card companies, banks and companies that handle delivery and shipping on our behalf. This includes exchanging information with other companies and organisations for fraud protection and credit risk protection.

We will not share your financial information with third parties without your consent for any other reason.

4. What are your choices?

By law, you are entitled to:

(i) We give you the choice to opt-out of our using or supplying your personal information to Software 4 Sport or to other reputable suppliers for these purposes. You can do this during the registration process by simply un-ticking the box provided.

(ii) receive, upon payment of a fee, a copy of any personal information about you which is held by us.

(iii) require the rectification, erasure or blocking of any of your personal information which is inaccurate or not up to date held by us.

If you wish to exercise any of these rights, or if you wish to opt-out of any future processing of your personal information held by us, then please write to the contact address set out below stating your full name and address and providing any other relevant information.

5. When does this Privacy Policy not apply?

This Privacy Policy only applies to the collection of data by us and the use of that data by us and those we authorise. It does not cover third party sites to which we provide links, nor does it cover advertisers and content partners within our Ticket Area who may also collect your personal information. They may have their own privacy policies and/or terms and conditions of use.

6. How do we protect your information?

The Club is firmly committed to data security.When you place orders , we offer use of a secure server. The secure server software encrypts all information before it is sent to us. We take steps to guard against unauthorised access to customer data. Although we make every effort to create a secure environment for your personal information, we cannot guarantee the safety of any personal information which you transmit to us online.

7. How do you contact us?

If you have any questions or concerns about our use of your personal information please write to:

Sheffield United FC
Bramall Lane
S2 4SU